Etiquette Buddy™

The friendly companion who teaches cultural norms and respectful behavior

About Etiquette Buddy™

In every country the family visits, an Etiquette Buddy appears — a small floating character adapted to the local culture. In Japan, it looks like a paper crane. In India, a tiny peacock. In Kenya, a small elephant. In Mexico, a marigold flower with a face. The Etiquette Buddy whispers cultural tips like 'In Japan, bow when greeting' or 'In Nigeria, use your right hand to give and receive.' Never preachy — always kind.

Visual signature

Culture-specific animal or symbol, warm glow, speaks in whispers to the kids

How it works in every adventure

  • A friendly companion appears in each country in the story.
  • Its form adapts to a local cultural animal or symbol.
  • It whispers kind reminders about greetings and respectful behavior.
  • Roly and Bobo learn respect alongside language.

See Etiquette Buddy™ in action →

Meet the other signature devices